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Well American Football. I can really see where this ad is coming from. It totally connects with childhood dreams of being an amazing sportsman and I love the narrative of their whole lives leading up to this point.
With iPhone applications being all the rage I decided I'd try my hand at coming up with a killer concept for one.
I give you:
iThrust
The idea is simple. Put your iPhone in you pocket and just thrust away like a good'un.
You'll get a score out of a hundred as a measure of you manliness.
Just thrust!